A landing page, often known as LP, is quite likely to be the very first "actual" encounter a visitor has with you, regardless of whether they arrive there via your homepage, a link from an advertising, or the outcome of a popular search phrase. Your visitors' initial impressions leave a lasting impression that can make or break a transaction.Because of this, your landing page must keep the visitor's interest, wow them, communicate your objective, and demonstrate that you can provide a reliable solution to their problem.There are several steps you can take to make your landing pages effective, such as mobile optimization, even though each landing page should ideally be personalized to the demands of the consumer (friendliness).This tutorial will teach you how to create landing pages that convert visitors into customers.
3 Key Differences: Landing Page vs. Homepage/Webpage
Persuasive content directs users to take a particular action: They finalize the transaction.
Provides visitors with information about your offering: They are aware of the advantages
Typically succinct, direct, and clear
Generally lengthy, detailed, and descriptive
Typically concludes the sales process
Generally begins the sales journey for the customer.
Landing Page Types
Your ideal landing page should assist your visitor in proceeding to the following step regardless of where they enter the sales funnel (at the top, middle, or bottom). Other landing page kinds are occasionally needed for handling particular eventualities, such as Page Not Found issues and Unsubscribe / Goodbye messages, in addition to this kind of high conversion LP.
Some typical forms of landing pages include:
Splash Page: Splash pages are excellent for announcing promotions that are likely to convert visitors into buyers, such as discounts and special offers. Utilizing them annually to coincide with popular themes (such as Halloween or Independence Day) makes them more interactive and encourages visitors to learn more about your offers, whether they be products or services.
Unsubscribe Page: Instead of viewing this unsubscribe landing page as evidence that you made a mistake, use it as information on how to enhance your customers' overall experience. You can be mistaken if you believe that the subscriber is past the point of no return. The unsubscribe page is your final opportunity to retain potentially lost clients or gain their insightful feedback. Ask them why they are going, or at the very least, look for methods to regain their trust.
Squeeze Page: These quick landing pages were created with very precise goals in mind (e.g., collecting an email address upon visitor showing exit intent). You have a better chance of acquiring the information you need if you keep them brief, concise, and to the point.
Sales page: Effective sales pages inspire customers to purchase your product in order to satisfy their wants and assist them in overcoming adversity. These sales pages may either be educational, filled with advantages and pain points, or pleasurable nudges that encourage visitors to buy, depending on the complexity of your product or service. Sales landing pages often target visitors at the bottom of the sales funnel and direct them toward making a purchase. Don't forget to include testimonials on the landing page to promote decision-making.
404 Page: The dreaded "Page Not Found" error message needs to provide a motivating message to keep website visitors from leaving as soon as they arrive at such a link. You may achieve this by employing humorous text, memes, GIFs, or even referencing well-known instances in popular culture, with the option to go to the site.
Thank You Page: This type of page is excellent for attracting and nurturing leads. A thank you page should be displayed to customers when they complete a form, respond to a survey, submit a clarification request, or complete a transaction to show them how much you value their time and work.
Essential Landing Page Elements
Depending on the type of landing page, there are elements that go into making the best version. Here is a list of elements that must be given due consideration to meet the intent of your LP in the best way possible, whether it is to convert more customers or identify exit intent, or others:
1. A witty and catchy headline
Why it matters: To grab and retain website visitors' attention, your landing page's opening title must be compelling. In a perfect world, it would explain to anybody who reads it what your service or product is all about. It shouldn't be too long because it has to effectively convey the substance of your offering; SEO expert Neil Patel advises keeping it around 10 words.
A good example: Tapita Theme Classic 2
How to do this in Tapita:
- Drag A fullwidth block to the canvas
- Navigate to back ground image and click + to add your banner in
- Drag in your heading element and choose the format that you want for it
- You can choose to add a button as well just by locating to the button element and drag it in to your banner block
2. Detailed Subheadings
Why it matters: These highlight the core values of what you have to offer customers. Emphasize the advantages your product has over the competition and the special qualities that only your product can provide them.
A good example: Tapita Grocery theme
How to do this in Tapita:
- Follow the same step above to create a full width banners
- Drag in a Paragraph element and type in your sub-headline while formating it in the dashboard.
Why it’ matters: Potential clients are far more likely to make that important purchase decision if your landing page contains visual components that support the products or services you provide. Think about it: Would you be more inclined to purchase from a website that is attractive or one that is dull and lifeless?
A good example: Tapita's theme Classic 3
How to do this in Tapita:
- You can quickly create a categories showcase by quickly draging a pre-made blocks to your page and replaces them with all of your images.
- Or you can ultilize the 4 columns layout to drag in your image elements and start editing
4. Informative Content (copy)
Why it matters: Detailed justifications of your offer Inform potential clients about your company's top products and the advantages of doing business with you rather than your competitors. Describe the benefits they could get if they become devoted customers (among other things you want to explain in detail).
A good example: A home page for the relatively new streaming service Disney Plus informs users that they would be able to see only original material.
How to do this in Tapita:
- Please hire a professional copy writer to do the planning for you
- Create Content ultilizing:
- Layout: Full width or Partial depending on your design
- Media : Use Image and Video to make your design stand out
- Heading + Paragraph : Make the most of headings and supporting text
5. Benefits & Pain-Points
Why it matters: Why it's significant A key component of persuading potential clients is demonstrating how your solution can benefit them or assist them in overcoming their obstacles. Conversion rates will increase if you can demonstrate to them how using your product or service will improve their life using a landing page that highlights the most advantageous features.
6. Credentials & Promises
Why it matters: People who are on the fence or have doubts about the value and applicability of your product or service will be reassured by testimonials, social evidence, and assurances. This feature is especially crucial if your firm, like the hotel or food service sector, heavily relies on client feedback.
How to do this in Tapita:
- Ultilize Testimonial pre-made block
7. Call To Action Button(s)
Why it matters: Last but not least, the button(s) that direct users to the checkout, registration, subscription, or lead generating forms ought to be prominent. Use color palettes, creative language, or original concepts to entice LP visitors to purchase your goods or services or register for your lead database.
Considering the significance of CTAs, here is one more piece of advice: Calls to action have to say a lot in a short amount of words because they are so little. The finest CTAs convey a feeling of urgency, ought to be no-obligation statements, and last but not least, they should persuade potential clickers by outlining the advantages.
How to do this in Tapita:
- Ultilize Testimonial pre-made block for banners and sliders that already equipped with buttons
- Create and customize your own buttons using Button elements
How to Make Landing Pages That Convert Well
There is no template that can promise high conversion rates for landing pages, as was already stated. Effective landing pages are seldom made all at once. Even when you've perfected the formula of elements (such as the benefit or feature you're emphasizing, the CTA you're utilizing, the color, etc.), constant testing and adjustments are still required to maintain high conversion rates.
Using A/B Testing To Land on the Best Page LP Elements
It becomes sense to have numerous iterations of the components when finding out how to create a landing page so that the most effective one may be made live for visitors to see. A/B testing reveals which version of your landing page is more effective at converting visitors into paying customers.
Consider which CTA on your freshly designed landing page encourages more visitors to go through to the target page or stage in your sales conversion funnel.To find out, just set up an A/B test with two distinct button designs. In this fictitious example, the button's "A" variation may read "Learn More," whereas the button's "B" variant would say "See How." Choose the version that convinces the most test subjects.In an A/B test, both button variations are displayed simultaneously to a predetermined percentage of website visitors. 50% of visitors view variation "A," and 50% view variant "B," in the most straightforward scenario. You may examine the precise numbers of click-throughs for both variations by using an A/B testing tool.
Suppose the A/B test's findings are:
The data shows that button version B, "See How," outperforms button variant A, "Learn More," by a two-to-one ratio. The "winning variation" or "winner" of your CTA button is therefore variant B, and it ought to be used to design a landing page that converts the most visitors into buyers.
Perform similar tests on every component of your LP to ensure that it is excellent, just as the ones we have selected for you to receive inspiration, fresh perspectives, and ultimately more business!
Writing Powerful Landing Page Content
Visitors to your landing page should be encouraged to take action by your content. Here are some pointers on how to write compelling, persuasive LP copy to improve the likelihood that they will.
Create a captivating CTA. The standard call-to-actions (CTAs), such as "Sign Up Today," "Start Your Trial," etc., have become so routine that customers may even think twice before making a purchase. Use verbs that encourage action instead, such as Enjoy A Demo, Boost Revenue, Ramp Up Conversions, etc.
Run A/B tests. As we've previously mentioned, testing various CTA and LP iterations is a terrific approach to guarantee improved conversion rates. The same holds true for body copy and content. Additionally, it aids in reinforcing your theme and maintaining its coherence across the landing page.
Follow trends. Remember that Google and other search engines are continually updating their algorithms, so it's not only landing page visitors that are analyzing your material. Update your content and CTAs to make sure that your landing page ranks higher than those of your rivals. Keep a close watch on what your rivals and other industry leaders are doing and strive to imitate them.
Steps to Build a Landing Page That Converts
Step 1: Select Your Landing Page's Objectives
Before delving deeply into the content creation process, it's critical to have a clear understanding of your primary goals in order to determine how to develop a landing page that converts lots of visitors. Before you begin to construct a landing page, consider the following questions and keep your responses in mind:
- What is the page's main objective?
- Do you intend to increase the number of free signups?
- Added leads?
- Top rankings for a particular keyword?
- Who are the other parties involved in this?
- Current client
- The customer supports?
- Will the sales staff be impacted?
- Do you have any relevant pages that this page should link to?
- Should this page have links from other sites?
- What is the best way for visitors to navigate across these pages?
Do you have any restrictions on the design? Will this page's layout be the same as that of another page, or may you use your own design?
Will you compare this page to another website, or is it a completely new one?
Step 2. With the objectives in mind, write the content.
To make sure you are gathering all of the necessary information, you should compose content before you begin creating. Standard landing pages, or the most of them, are composed of the following kinds of content:A hero image and subject lines who grabs the reader's attention
A part of social proof that rapidly builds credence
A main call to action that tempts the visitor
Supporting evidence indicating value/benefits
A client quote or testimonials that inspire trust
Step 3. Sharp Coding & Plugins Will Improve Your Landing Page
With or without programming, there are various methods to make your design come to life.If you know how to code or you have access to a developer, fantastic! To ensure that your page ranks highly in Google, Bing, or any other search engine, make sure to optimize all of the crucial SEO elements (the most important ones being your landing page title, primary and secondary keywords, meta description, links/backlinks, headings, social media integrations, etc.).
How to do this in Tapita:
- Use custom HTML element to add more life to your page
- Know CSS and JS? We do offer the options too.
Step 4. Analyze The Page To Improve CR
Your website is not finished just because it is live!
Test, iterate, and enhance your website as visitors interact with it. The internet has excellent resources for doing split URL testing and A/B tests (as previously mentioned).
When doing an experiment, consider... What is the hunch? How will you determine whether your test was successful?
Common subjectives are:
What are the risks? Is there anything that might possibly go wrong? Ensure that you can quantify possible dangers as well.
When will the test finish? Pick a time to examine the test results. Although it is far too simple to "set it and forget it," you must finally select a winner and direct all of your visitors to this page.
By basing judgments on evidence rather than just gut feeling, A/B testing can make many choices obvious. The following are a few items that can and ought to be A/B tested:
Social evidence and testimonials
CTA text, artwork, and locations
Form fields' quantity and usefulness
Quantity of links and the purpose behind each location
Header and footer
Schemes & color palettes...etc
Testing these variables to determine the best landing page elements will pay you in the long run!
Step 5. Keep an eye on Insights & Analytics
You can overlook certain information that is not recorded merely by clicks as your visitors interact with the website. Simply asking your visitors what they are thinking might be helpful in this situation! You may learn more about your customers' choices in real time by using an A/B testing feedback tool.
Step 6. Iterate And Repeat Your Landing Page Conversion Rates!
You may incorporate your results back into your page to increase your conversion rate as you continue to study what works and what doesn't. Then, when users engage with your landing page, you can discover data, graphic elements, or user behaviors that were overlooked during LP creation. In these situations, it might be helpful to pose questions to your visitors right away using a discrete feedback widget.