Blog and informational posts are the bread and butter of your store's SEO content, covering guides, industry insights, and anything your customers search for before they buy. Tapita AI SEO Blog Builder lets you build these posts by hand for full control, or let AI generate a complete draft in minutes. 

1. Option 1: Start From Scratch

Step 1: Select From Scratch from the Blog / Informational list to open a blank post. 

Step 2: Set up and edit your post.

Manage Post setting

Fill in the required post details by hand, or click Generate with AI to use your credits and let AI write pieces like the excerpt and meta description, or generate images for you. 

Add Elements to Your Blog

A From Scratch post starts empty, so use the plus button on the toolbar to add the building blocks you need, such as text, 

Organize Your Content 

Check SEO audit & GEO Optimization

Review the built in audit to see how your post scores on both traditional SEO and AI search readiness before you publish.

Social Share 

This feature needs app embed turned on. 

1. Enable it directly from the post editor, which jumps you straight to app embed settings.

2. Click App embed setting on Dashboard 

Edit & Manage Elements 

Depending on the element, edit it from the left hand menu or the toolbar that appears above it when selected. 

A smaller toolbar underneath lets you reorder, duplicate, or delete individual pieces.

Translation blog

If your store supports multiple languages, some content will not translate automatically, or you may want different wording for a specific market. 

Select Translate to another language, pick a language already set up in your store (Settings, Language), and the whole post is translated so you can fine tune it further. Save your changes and the translated version goes live on your storefront.

Step 3: Preview & Publish 

Preview how your post looks on mobile, tablet, and desktop, or click Preview to see it live on your storefront. 

Once you are happy with it, publish from either publish button in the editor. 

2. Create with AI 

Step 1: Select Create with AI. 

Step 2: Enter your details. 

Keywords and Title are required, the Generate button stays disabled until both are filled in. 

You can also spend credits on Keyword Suggestion and Generate Title, and add details like your target customer, business description, and outline, plus generate an image. 

Step 3: Review and edit your post. 

After you click Generate, you land back on the dashboard where a progress bar shows which post is generating and how far along it is.

Once it is done, a notification lets you know your post is ready to review.

From here, the editor works exactly like a From Scratch post, so you can add, edit, or remove anything, then click Save on the contextual save bar to lock in your changes.

Step 4: Preview and publish

Preview and publish, just like a From Scratch post.

Whichever path you choose, you end up with a fully editable, SEO and GEO ready blog post in a fraction of the time it takes to write one from zero. If you have any questions, please contact us via in-app chat or support@tapita.io