Buyer's guide and comparison posts help shoppers who are still deciding, laying products side by side so customers can see exactly why one option fits them better. Tapita AI SEO Blog Builder lets you build these comparisons manually or generate a complete guide with AI. 

1. Option 1: Start From Scratch

Step 1: Select From Scratch.

Step 2: Set up and edit your post.

Manage Post setting

fill in the required details by hand, or use Generate with AI to spend credits on content like images and text.

Add Elements 

your post starts with a ready-made template, so you can edit directly, or use the plus button to add elements that fit a buyer's guide or comparison format.

Organize Your Content 

arrange your elements into the structure that makes the comparison easiest to follow.

Check SEO audit & GEO Optimization

Review the built in audit to see how your post scores on both traditional SEO and AI search readiness before you publish.

Social Share 

This feature needs app embed turned on. 

1. Enable it directly from the post editor, which jumps you straight to app embed settings.

2. Click App embed setting on Dashboard 

Edit & Manage Elements 

Depending on the element, edit it from the left hand menu or the toolbar that appears above it when selected. 

A smaller toolbar underneath lets you reorder, duplicate, or delete individual pieces.

Translation blog

If your store supports multiple languages, some content will not translate automatically, or you may want different wording for a specific market. 

Select Translate to another language, pick a language already set up in your store (Settings, Language), and the whole post is translated so you can fine tune it further. Save your changes and the translated version goes live on your storefront.

Step 3: Preview & Publish 

Preview how your post looks on mobile, tablet, and desktop, or click Preview to see it live on your storefront. 

Once you are happy with it, publish from either publish button in the editor. 

2. Option 2: Create with AI

Step 1: Select Create with AI.

Step 2: Enter your details.

Keywords and Title are required before Generate becomes active. Add your target customer, business description, and outline, generate an image, and spend credits on Keyword Suggestion and Generate Title if you like. 

Choose the products you want to compare, either from a collection or as specific products, comparing up to 15 items at once. 

Step 3: Review and edit your post.

Generate takes you to the dashboard with a progress bar, then notifies you when it is ready to review. 

Edit it just like a From Scratch post and click Save on the contextual save bar.

Step 4: Preview & Publish 

Preview and publish, the same as a From Scratch buyer's guide or comparison post.

A clear, well organized comparison post shortens the path from browsing to buying. If you have any questions, please contact us via in-app chat or support@tapita.io