How to create FAQs sections in Tapita SEO & Speed

Adding an FAQ section helps shoppers find answers quickly, reduces purchase hesitation, and improves the shopping experience. With FAQ Schema enabled, search engines and AI tools can better understand your FAQ content, helping make your store’s information more accessible.

Unlike Shopify’s default FAQ options, Tapita’s built-in FAQ tools in Content Optimization are designed for SEO, tailored to your product and collection catalogs, and powered by AI-generated content to help you create relevant FAQs with less effort.

Your FAQs appear through the Tpt - Faq block in your Shopify theme. Add the block once, then manage FAQs for individual pages directly from Tapita.

STEP 1 · ADD TAPITA FAQ SECTION

1. Open the theme editor and choose a template

Go to Online Store → Themes → Customize.

Choose the Product or Collection template where you want to display FAQs. Repeat these steps for both templates if you want FAQs on both product and collection pages.

Theme editor template picker

2. Add the Tpt - Faq block

In the theme editor, open the Add section on the left, go to Apps → Add block, and select Tpt - Faq.

The FAQ block will appear on every product or collection page that uses the selected template.

Adding the Tpt - Faq block under Apps

3. Add your default FAQs (optional)

In the block settings, open FAQ items and enter your questions and answers. These FAQs will appear by default on every page using that template, unless you add page-specific FAQs.

New blocks include sample content, such as “Faq title example.” Replace it with your own questions and answers, or remove it if you prefer to create FAQs separately for each page.

Keep FAQ Schema enabled so search engines and AI tools can understand your FAQ content.

FAQ items settings in the block

STEP 2 · CHOOSE HOW YOU USE IT

Option 1, Same FAQ on all pages → Fastest

Good when most pages share the same answers (shipping, returns, contact).

A, Write questions and answers in the block's FAQ items. Every page shows them.

B, Need something different on a specific page? Add an FAQ for it here. It replaces the default on that page only.

Option 2, Different FAQ on each page

Good when each product needs its own questions.

A, Remove all items in the block's FAQ items so there is no default.

B, Add FAQs here, one page at a time (or with AI). Pages without one show no FAQ.

WHAT SHOPPERS SEE ON A PAGE

Theme block › FAQ items	This page's FAQ (in this editor)	Shoppers see
Filled in	None added	Default FAQ from the block
Filled in	Added	This page's FAQ (replaces default)
Empty	Added	This page's FAQ
Empty	None added	No FAQ shown

Changes in the theme editor can take a minute to show in your store.

Now you know how to create FAQs section in Tapita SEO & Speed for SEO-optimized and tailored content to your store just within minutes using Tapita AI. If you have any question, please contact us via support@tapita.io