2. Include sub-collections
Sub-collections can help you organize a large product line so that clients can easily focus on what they need. They can avoid a lot of the surfing and comparing by using this kind of shortcut.
Add links to the appropriate sub-collections at the top of the page for the main collection to make it easier for your clients to find them immediately.
In Tapita, you can add this type of layout by using the Columns or Grid Sections, or use one of our Pre-made section .
Some good examples of sub-collections:
"Kerrits" Template in Tapita "Decathlon" Template in Tapita
3. Update the page with pertinent information
Even though your clients aren't ready to make a purchase when they explore your collection pages, you still need to think about conversions. These are excellent pages to address the pre-purchase angst of your customers.
For instance, it's a good idea to indicate on your collection pages that you provide your consumers 30 days to return their purchases. To your sidebar or the page's header, you might include a note or a little banner. As a result, shoppers will be more likely to browse farther because they won't lose any money if they decide to exchange an item.
Finally, if there is anything that customers need to know, don't be hesitant to add a little bit of copy to the collection header.
In Tapita, you can use Paragraph element to make an information section like this:
"Kerrits" Template in Tapita You can also use Dropdown element to achieve an FAQ section like this: Paragraph element "The Sill" Template in Tapita Dropdown element
4. Provide filtering and sorting options for customers
An excessive number of products on a collection page can be overwhelming. Customers might not want to look through the complete inventory in order to discover something that meets their demands. Giving them choices for filtering and sorting will enable them to focus their search. Options for product sorting and filtering often span the top or a sidebar of the collection page.
But keep in mind that product filters are context-specific. Your choice of filters will be influenced by your product portfolio and customer preferences.
Having said that, if you have a limited selection of products, don't add too many filtering or sorting options to your collections page. There is no need to divert the customer with buttons and options if your collection merely consists of a few items. They can sort visually.
5. Structure categories for users, not you
Many retailers make the error of creating collection pages that act as internal classification. For instance, they might develop collection pages that categorize goods based on part numbers or the name of the supplier. The customer is not aided by these classifications.
Consider your collection pages as signpost for the route. They want to make sure that customers can find what they need. Therefore, it is your responsibility to develop collection pages that reflect the decision-making process your customers employ.
Let's imagine, for illustration, that you sell clothing for women. You are aware that women frequently purchase clothes for particular events. Therefore, it would be logical to design collections around frequent events like weddings, cocktail parties, birthdays, club nights, etc.
These types of collections fit people's shopping habits, improving the shopping experience. Naturally, doing this calls for a thorough comprehension of your audience. It's crucial to conduct thorough research so you are fully aware of their purchasing habits.