Product image alt optimization guideline in Tapita SEO & Speed

"Alt" text is the text that describes an image, mostly for search engine bots. Here is an example of an image's alt text:

<img src="puppy.jpg" alt="Dalmatian puppy playing fetch"/>

Although this is not visible to end users, you should always provide alt text for your images to help search engines understand the content of your images.

Bulk Edit in Product image alt optimization

First, on the app's left tab menu, click 'SEO Booster', where you can enter the feature 'Product image alt optimization'.

This helps you optimize your product image alt texts in bulk and automatically to help search engines better understand your content and for your images to rank on Google Images. Also, if you see in SEO Audit the error "Missing image alt text", then you can fix that error by using this feature.

To optimize the alt texts for your product images, you can either choose to optimize from 'Templates' or manually add a customized image alt text.

Bulk Optimize with Template

1. Enter your alt text template in the Alt Template field. You can also leave it as it is by default.
   
2. Insert variables: Adding alt based on specific variables of the products - product id, product name, product description, product type, product price, custom, etc. 

1. Click Bulk Optimize to run the optimization process. This might usually ends in a few hours, depending on the number of images on your site. 
   

Auto-optimization product alt

For weekly or daily running optimization task, you can click “Enable auto - optimize” to save time updating manually. 

Manual Customization 

If you prefer changing some alt texts to other specific values, click 'Optimize' on that product image. Type in your new value and Save. 

Please note that this manual content will not be replaced by bulk optimization. 

Please note that this is a one-time process. If you add new images to your store, please click Optimize again to optimize the newly added images.

Manual Edit in Content Optimization

If you want to add product image alt text manually, you can edit it in 'Content Optimization'.

On the app's left tab menu, click 'Content Optimization'. Scroll down to choose which pages you want to customize product image alt text. 

Continue scrolling down to the bottom of page, you will see the image alt texts edit section. Type in your content and done. 

Only images in Product Media will be applied with the optimization. Images in your product descriptions are unaffected.

Optimization Task - Pricing Plan Comparison

1. Free: bulk 50 product image alt, no auto-optimize
   
2. Basic: bulk all product image alt, no auto-optimize
3. Standard: bulk all product image alt, auto-optimize all product image alt and weekly auto-optimize. 
4. Advanced: bulk all product image alt, auto-optimize all product image alt and daily auto-optimize. 

Now you know how to use the Product image alt optimization in Tapita SEO & Speed. If you have any questions, please contact our team via support@tapita.io 

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