Product image file name optimization guideline in Tapita SEO & Speed
Product image file name optimization is an essential SEO practice that helps improve your website’s search engine visibility, image search rankings, and user experience. It involves using clear, descriptive, and keyword-rich filenames instead of generic ones like IMG1234.jpg.
1. Best practices of product file name optimization
>> Use Descriptive & Keyword-Rich Names:
Instead of IMG1234.jpg, use nike-air-max-red-running-shoes.jpg
This helps search engines and users understand what the image represents.
>> Include Relevant Keywords:
Use keywords related to the product, like brand, model, color, material, and type.
Example: wooden-dining-table-dark-brown.jpg
>> Use Hyphens (-) Instead of Underscores (_):
Search engines treat hyphens as word separators, making it easier to read.
Example: leather-office-chair-black.jpg (Good)
Example: leather_office_chair_black.jpg (Avoid)
>> Keep It Short and Clear:
Avoid unnecessary words and make the filename concise yet descriptive.
Example: samsung-galaxy-s24-ultra-silver.jpg instead of samsung-galaxy-s24-ultra-mobile-phone-in-silver-color.jpg
- >> Use Lowercase Letters:
Some servers are case-sensitive; using lowercase prevents broken links.
Example: black-leather-handbag.jpg (Good)
>> Avoid Special Characters & Spaces:
Stick to letters, numbers, and hyphens to prevent errors.
Example: mens-cotton-shirt-blue.jpg instead of men's cotton shirt (blue).jpg
2. Auto optimize product file name
You can create your file name template by inserting variable.
Eg. #Product_name, #Store_name
To check the file name example, you can look at the Preview box. The box will show you the difference between the original file name versus optimized file name.
To start product file name optimization, please click “Enable auto - optimize”.
3. Bulk Optimize
4. Manual product file name optimization
5. Optimization Task Limit for all pricing plans
- Free: bulk 50 product image file names, no auto-optimize
- Basic: bulk all product image file names, no auto-optimize
- Standard: bulk all product image file names, auto-optimize all product image file names and weekly auto-optimize.
- Advanced: bulk all product image file names, auto-optimize all product image file names and daily auto-optimize.