Product image file name optimization guideline in Tapita SEO & Speed
It will be assumed that you are a Tapita advanced account. Let’s roll down and read each feature in detail one by one.
What is Product image file name optimization?
Product image file name optimization is an essential SEO practice that helps improve your website’s search engine visibility, image search rankings, and user experience. It involves using clear, descriptive, and keyword-rich filenames instead of generic ones like IMG1234.jpg.
Best practices of product file name optimization
>> Use Descriptive & Keyword-Rich Names:
Instead of IMG1234.jpg, use nike-air-max-red-running-shoes.jpg
This helps search engines and users understand what the image represents.
>> Include Relevant Keywords:
Use keywords related to the product, like brand, model, color, material, and type.
Example: wooden-dining-table-dark-brown.jpg
>> Use Hyphens (-) Instead of Underscores (_):
Search engines treat hyphens as word separators, making it easier to read.
Example: leather-office-chair-black.jpg (Good)
Example: leather_office_chair_black.jpg (Avoid)
>> Keep It Short and Clear:
Avoid unnecessary words and make the filename concise yet descriptive.
Example: samsung-galaxy-s24-ultra-silver.jpg instead of samsung-galaxy-s24-ultra-mobile-phone-in-silver-color.jpg
- >> Use Lowercase Letters:
Some servers are case-sensitive; using lowercase prevents broken links.
Example: black-leather-handbag.jpg (Good)
>> Avoid Special Characters & Spaces:
Stick to letters, numbers, and hyphens to prevent errors.
Example: mens-cotton-shirt-blue.jpg instead of men's cotton shirt (blue).jpg
Auto - product file name optimization in Tapita SEO & Speed
You can create your file name template by inserting variable.
Eg. #Product_name, #Store_name
To check the file name example, you can look at the Preview box. The box will show you the difference between the original file name vesus optimized file name.
To start product file name optimization, please click “Enable auto - optimize”.
4. Manual product file name optimization in Tapita SEO & Speed
Related Articles
Product image alt optimization guideline in Tapita SEO & Speed
It will be assumed that you are a Tapita advanced account. Let’s roll down and read each feature in detail one by one. "Alt" text is the text that describes an image, mostly for search engine bots. Here is an example of an image's alt text: <img ...Content Optimization guide in Tapita SEO & Speed
Content Optimization guide in Tapita SEO & Speed After our SEO Audit feature gives you an overview of what errors your store is facing, you may want to optimize specific content to fit your business goals. That’s why we are introducing our new ...Getting Started with Tapita SEO & Speed Optimizer
As its name suggests, Tapita SEO & Speed Optimizer is a Shopify app that focuses on optimizing two things on your store: SEO and Speed. To achieve that purpose, it has a collection of SEO and speed features that contribute to the final goal. Our ...Tapita Image Optimization Guideline
It will be assumed that you are a Tapita advanced account. Let’s roll down and read each feature in detail one by one. Images are often the most significant contributor to page size, making pages slow and expensive to load. Therefore, optimizing the ...SEO Audit Guideline in Tapita SEO & Speed
SEO Audit Guideline in Tapita SEO & Speed Tapita SEO Audit allows Shopify merchants to run an SEO audit to determine your site's technical and on-page SEO problems. Find out what is preventing your website from ranking higher. First, you should ...