SEO Audit Guideline in Tapita SEO & Speed

Tapita SEO Audit allows Shopify merchants to run an SEO audit to determine your site's technical and on-page SEO problems. Find out what is preventing your website from ranking higher.

First, you should ensure your store is free of SEO errors. To scan for SEO errors, go to SEO Audit and click Scan.

👉 Watch this video to know how to run an SEO Audit. 

Next, choose pages to be scanned. You can choose pages manually or let Tapita decides. The number of pages available for 1 scan depends on your app plan. 

Then you will choose languages to be scanned, then click "Start scanning". 

Depending on the number of scanned pages, the scanning process might take a few minutes to several hours.

For password-protected store: Please turn off your password to start General SEO Audit. For On-page SEO Audit only, you can enter your store password to start Audit scanning.

After scanning, you will see your SEO score and the SEO errors Tapita detected in your store.

Each issue is grouped into one of 2 categories:

1. Common errors — issues that most commonly affect SEO performance.
2. Other errors — Issues affecting SEO that require technical expertise.
3. Good — areas where your store is already meeting SEO best practices
   

To view pages in 1 error category, simply click on the error. You will be scrolled down to the detailed table underneath, where the URLs and details of the errors are listed.

For some errors, we provide the Quick fix features. Watch this video for a detailed guideline.

Simply click on the "Quick fix" button, a small fix window just like Manual meta data fixing will pop up. 

Ideal length for Meta data:

1. Meta title: 30-70 characters
   
2. Meta description: 120-160 characters
   

Additional functions:

1. AI Generate: Click this button to get AI-generated meta data, automatically met the optimized length.
   
2. Force cut length: Cut from 71th characters (for title) or 161th characters (for description) to get optimized length. 
   
3. Save and replace admin config: This will replace the original meta data in your Shopify admin config. If you just want to update new meta data shown on search results and keep the original meta data in Shopify admin config, leave this box unchecked. 
   

After clicking "Save", you might expect up to 5 minutues to see new value updated on your site. 

After you update any new meta data to a page, it will show the status "Rescan audit to update". 

We suggest you fix all errors then Re-scan, not Re-scan after each time fixing 1 error only. This will save time refreshing and fixing errors for you.

Please note that if you can't fix the errors by yourself, you can always click "Get help with your errors" which will prompt a chat, and our team will jump in to help. Besides, you can contact us via support@tapita.io 

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