What are the basic SEO terms I should know?

What are the basic SEO terms I should know?

When optimizing SEO for your store with Tapita, you should understand the following basic terms:


ALT Text/Tag/Attribute: An description of an image on your site in the form of HTML. Search engines only read the ALT text, not the images themselves, so adding ALT text to images can improve search engine optimization.


Backlink: A link from one webpage to another. Having a backlink with relevant anchor text from a quality site to yours is good for SEO. It's important to note that Google may penalize websites for having excessive amounts of low-quality or spammy backlinks.

Broken Link: A link on a webpage that no longer works. You should redirect it to an available page on your site.


CSS (Cascading Style Sheets): The code segment determines the visual appearance of various elements on your website, such as headers and links.

Core Web Vitals: A set of specific website performance metrics created by Google. They are designed to help website owners understand and improve the user experience on their sites. Core Web Vitals include three main metrics:
  1. Largest Contentful Paint (LCP) measures loading speed, based on how fast the largest element on the screen becomes visible. 
  2. First Input Delay (FID) measures interactivity, based on how long it takes the page to become responsive to user actions, such as clicking a link or a button.
  3. Cumulative Layout Shift (CLS) measures visual stability, based on how much the content shifts around unexpectedly during loading.

Domain: The web address of your site (example: www.yoursite.com). It's advantageous to extend ownership of your domain for several years. Search engine rankings tend to favor websites with prolonged registrations because it indicates dedication.


Google Search Console (formerly Google Webmaster Tools): A free Google application for monitoring and managing your website's presence in Google search results. It provides insights into indexing issues, search queries, and page performance. Please make sure to submit your sitemap to Google via this application whenever there are substantial updates or changes to your website.

Google Analytics: A free web analytics tool designed for tracking and analyzing website traffic. It offers insights into user behavior, visitor numbers, geographic location, page visits, and time spent on the site.

Google Tag Manager: A free tag management system allows you to easily add, update, and manage tags on your website without having to modify the code. Tags are snippets of code that are used to track user interactions on your website, such as clicks, form submissions, and downloads.


Headings: The text on your website enclosed within heading tags like H1 or H2. These tags typically present the text in a larger and bolder font compared to the other text on the page. Each page should only has 01 H1 tag.


Internal Linking: A link that navigates from one page to another within the same website, such as from the homepage to the products page. You should make sure that every page on your store has internal links pointing to it.

Indexed Pages: Pages from your website that are stored and accessible to search engines. 

Instant Pages: A technique that preloads links immediately when customers hover over the links, so it will feel fast instantly to customers.


Keyword: A word or phrase that a user enters into a search engine. It's essential to optimize web pages to attract visitors searching for specific keywords.
  1. Short-tail keywords: These are generic or broad search terms that usually consist of one to three words. They typically have high search volumes and are highly competitive. Short-tail keywords can be effective for targeting a wide audience
  2. Long-tail keywords: These are more specific and detailed search terms, usually consisting of three or more words. They have lower search volumes compared to short-tail keywords, but they are often less competitive and can attract more qualified traffic. 

Metadata: HTML tags that informs search engines about the content and purpose of your website, including Meta Titles and Meta Descriptions. 


On-Page SEO: The optimization techniques applied directly to the content and structure of a webpage to improve its ranking in search engine results. This includes optimizing meta tags, headings, images, internal linking, URL structure, and keyword placement. On-page SEO aims to make webpages more relevant and appealing to search engines.

Off-Page SEO: External factors and SEO strategies that include backlinking, social media marketing, and brand mentions on other websites. Off-page SEO aims to improve a website's authority, credibility, and reputation in the eyes of search engines. 


Sitemap: a file that lists the URLs of all publicly accessible pages on a website. It is beneficial for search engines as it assists them in discovering and indexing all the pages and products on your site.

Structured data/Schema/Snippets: A technique used to provide search engines with more information about the content on your website. This information is organized in a structured format, making it easier for search engines to understand and display in search results.


Traffic: the number of visitors to your site