Understanding SEO Audit Result Categories

When you run an SEO Audit, each issue is grouped into one of three categories:

1. Common errors — issues that most commonly affect SEO performance.
2. Other errors — Issues affecting SEO that require technical expertise.
3. Good — areas where your store is already meeting SEO best practices. 

This guide focuses on resolving Common errors, as these have the most impact on how your store appears in search results.

Fixing Common Errors

Meta Title, Description Issues

Meta title, description issues include

1. Missing meta titles: Your store contains pages lacking a meta title 
2. Too long meta titles: Some pages’ meta title length is shorter than 30 characters
3. Too short meta titles:  Some pages’ meta title length is longer than 70 characters
4. Missing meta descriptions: Your store contains pages lacking a meta description
5. Too short meta description:  Some pages’ meta descriptions that are too short (under 70 characters)
6. Too long meta description:  Some pages’ meta descriptions that are too long (over 160 characters). 
7. Duplicate meta titles / descriptions: Some pages’ meta titles /descriptions are identical

All these can be fixed using any of the following methods:

Option 1 — Quick Fix in SEO Audit

In the SEO Audit screen, you can click on the “Details” button that is next to the error, then the app will scroll right to the Error details section. Click Quick Fix next to the issue. A small window will pop up right after so you can correct the meta title.

👉 Watch this video for detailed guideline

Option 2 — Manual Meta

Go to Manual Meta in the SEO Booster tab. In the Meta Title & Meta Description column, look for items with a status of Missing, Too Short, or Too Long. Edit these fields directly.

👉 Watch this video for detailed guideline

Option 3 — Content Optimization (Bulk Fix)

Go to Content Optimization and filter by the issue such as “Meta title length: between 30–70 characters”. This filter displays all pages with titles, description that are missing, either too short or too long.

Select all results, then use Bulk AI Generate to automatically create meta titles within the correct length range.

👉 Watch this video for detailed guideline

Missing Structured Data (Schema Markup)

Structured data helps search engines better understand your store’s content. If any schema type is listed as missing, you can enable it directly in the app.

For each of the following, click the Fix button next to the error. The app will redirect you to go to the Schema configuration tab. Then you configure each schema and toggle the corresponding schema type to ON:

1. Missing Product structured data — enable Tapita Product Schema
2. Missing Organization structured data — enable Tapita Organization Schema
3. Missing Site Name structured data — enable Tapita Site Name Schema
4. Missing Article structured data — enable Tapita Article Schema
5. Missing Breadcrumb structured data — enable Tapita Breadcrumb Schema

👉 For detailed guides to configure each schema, please visit this guide article folder.

Missing Blog Articles

This issue appears when your store has no published blog content. Blog articles help attract organic traffic and signal relevance to search engines.

Click Details next to this issue in the SEO Audit screen. You will see step-by-step instructions for creating blog content.

If you don’t have blog articles yet, you will need to create them. Our ecosystem also offers an AI SEO Blog app to help you get started. You can visit the guideline to use this app here. 

Missing LLMs.txt

An LLMs.txt file helps AI-powered search engines (such as ChatGPT Search, Perplexity, and others) crawl and understand your store’s content. This is increasingly important as more users discover products through AI search.

First, click on the Fix button next to the error, you will be redirected to the LLMs.txt tab.

Follow Steps 1, 2, and 3 to configure and publish your LLMs.txt file.

 👉 Check this guideline to know how to configure this feature.

💡For errors that don’t support a direct fix feature such as Missing favicon, you can click on Get help with your errors, which prompts an in-app chat and our support agent will assist you right away. 

What’s Next

Now that you know how to fix the most common SEO errors flagged by the audit, revisit the SEO Audit screen regularly to track your progress. As you resolve each issue, your store’s SEO score will improve — and so will its visibility in both traditional and AI-powered search results.

If you have any questions, please contact us via support@tapita.io