Great FAQs are the backbone of your Shelly AI Chatbot, making life easier for you and your Shopify customers. This guide explains how FAQs cut down repetitive support tickets, boost customer experience, train your bot to be smarter, and shows the difference between poor and awesome FAQs.

How FAQs Reduce Repetitive Support Tickets

Good FAQs handle common questions before they hit your inbox.

• Why It Works: FAQs answer stuff like 'How long is shipping?' or 'What’s your return policy?' instantly, so customers don’t need to email you.

• Impact: Fewer tickets mean less work for your team. For example, if 50 customers ask 'Track my order' daily, a solid FAQ can resolve most of those automatically.

• How to Do It: Use 'View Chat' to spot repeated questions, then add them to 'FAQ Management'.

• Tip: Keep FAQs clear and concise to cover the basics fast.

Direct Impact on Customer Experience

Fast answers make customers happy and more likely to buy.

• Why It Matters: Customers want quick solutions. A FAQ like 'Shipping takes 3–5 days!' saves time and builds trust.

• Sales Boost: Happy customers stick around. Clear FAQs reduce confusion (e.g., about 'Free shipping over $50'), encouraging purchases.

• Example: A customer sees 'How do I pick my size?' with a link to a size chart and buys confidently.

• Tip: Feature top FAQs in the chatbox for instant access.

Examples of Poor vs. Good FAQs

• Poor FAQs:
  

• Example: A clothing store has one vague FAQ: 'What about shipping?' → 'It depends.'

• Why It Fails: Too broad, no details, leaves customers confused, and increases support tickets.

• Result: Customers bounce, sales drop, and your team’s stuck answering the same questions.
  

• Good FAQs:

• Example: A tech store has: 'How long is shipping?' → '3–5 days for standard, free over $100. Track here!'

• Why It Works: Specific, actionable, and uses a CTA to keep customers engaged.

• Result: Fewer tickets, happier customers, and more sales from clear answers.
  

• Tip: Check 'View Chat' to find weak FAQs and replace them with detailed ones.
  

Quick Tips

• Add FAQs for the top 5–10 customer questions to cut tickets.

• Make answers short, clear, and action-focused.

• Update FAQs monthly using chat history insights.

• Test FAQs in the preview pane to ensure they’re easy to find.

With on-point FAQs, Shelly AI will answer questions fast, keep customers smiling, and help your Shopify store thrive!