Organization Schema Guide in Tapita SEO & Speed

You can use organization structured data to let Google know about your organization's administrative details, for example, logo, address, contact information, and business identifiers. Adding this markup can improve local search performance by ensuring the information is accurately indexed and can lead to rich results. Learn how to configure this schema in Tapita SEO & Speed.  

Accessing the schema

To access this feature, click SEO Booster on the app's left tab menu. Click Structured data/Google schemas/rich snippets/JSON-LD. 

Click 'Go to config' on the Organization block. 

Only after you filled in all required fields in the schema, you can toggle it ON. 

Fields Configuration

1. Business Name 

This is a required field.

Enter your your official business or store name — exactly as it appears on your storefront, signage, and Google Business Profile. (e.g. Tapita)

Use your brand name only — no keywords or locations stuffed in (e.g., ❌ “Mood Home Store | Best Furniture in California”).

2. Alternate Name

1. Add another name your business is known by (optional). This could be a shortened version, acronym, or brand alias.
2. Example: Azzel or Azzel Tech.

3. Legal name

1. Enter your company’s full legal name as registered officially.
2. Example: Azzel Technologies Incorporated.

Tip: Use the name that appears on your business registration or tax documents.

4. Founded On

1. Type the year your business was established.
2. Example: 2019

Tip: Only use the four-digit year — do not include the full date.

5. Founders

1. List your business founders, one per line.

Tip: Include only real founders, not current management or employees.

6. Description

1. Provide a clear, concise description of what your business does.
2. Example: Tapita Azzel creates premium Shopify themes and tools designed to help online stores perform faster and sell more effectively.

Tip: Keep it under 200 words and focus on your company’s main services or mission.

7. Number of Employees

1. Enter the total number of employees in your organization.
2. Example: 35

Tip: If your team size changes frequently, you can round it to the nearest range (e.g., 50).

8. Upload Images

1. Click “Add image” to upload your business logo or photos. Next, click 'Upload' to finish uploading your image, a dynamic arrow also suggests you to click. 
   

  

1. You can upload multiple images in .png, .jpg, or .webp formats.
   

1. Alternatively, paste a direct image URL if your image is already hosted online.
   

Tip: Include clear, high-quality photos of your storefront, products, or interior to make your business look more trustworthy.

9. Country

1. Start typing your country’s name in the field, or scroll through the list to find and select it.
   
2. Example: United States, Vietnam, Australia, etc.

10. State/Region

1. Enter the name of your state, province, or region where your business is located.
   
2. Example: California, Ontario, Ho Chi Minh City.

11. City

1. Type the city name where your business operates.
   
2. Example: San Francisco, Toronto, Hanoi.

12. Street Address

1. Enter your full street address, including building number, street name, and unit if applicable.
   
2. Example: 123 Main Street, Suite 5.

13. Postal Code

1. Provide your zip or postal code exactly as recognized in your country’s mailing system.
   
2. Example: 10001, 100000.
   

14. Phone

1. Select your country code, then type your main business contact number.
2. Example: +1 555-123-4567

Tip: Use the same phone number that appears on your contact or “About” page to maintain consistency.

15. Email

1. Enter your official business email address.
2. Example: support@tapita.io 

Tip: Use a domain-based email (not a free one like Gmail or Yahoo) for credibility.

16. Social Profiles

1. Paste the full URLs of your social media accounts, one per line.
   

Tip: Include only active, official accounts — not personal profiles.

17. Contact Point(s)

1. Add the specific contact details for different purposes, such as support or sales. Include the contact type and a phone number for each.
2. Example:
   

1. Support: +1 555-987-6543
   
2. Sales: +1 555-222-7788
   

Tip: If you have multiple departments, add each one separately so users (and search engines) know whom to contact.

Now you know how to configure Organization schema with Tapita SEO & Speed to improve search performance. If you have any questions, please contact our team via support@tapita.io 

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