Content Optimization guide in Tapita SEO & Speed

Content Optimization guide in Tapita SEO & Speed

After our SEO Audit feature gives you an overview of what errors your store is facing, you may want to optimize specific content to fit your business goals. That’s why we are introducing our new feature - Content Optimization - where all pages are reported in detail and put in functional types: Products, Collections, Blog Posts, and Landing Pages. This helps you prioritize corrections based on the page’s role in the user journey or business goals.

Content Optimization main menu

Let’s get started step-by-step now!

Step 1. Content Optimization: 

To optimize content for a certain page, click the ‘Edit’ button. 

Before optimized by Tapita Content Optimization

To increase your content score, prioritize fixing 2 types of errors below: 

• Critical: most severe errors that significantly affect your SEO. These errors should be fixed immediately.

• Need improvement: less severe errors that also affect your SEO. These errors should also be fixed after all Critical errors are fixed. 

Make sure you fill content in all fields: Description, Meta title, Meta description, URL, Image alt texts, and Metafields. 

Here is our guide for choosing focus keywords:

• For Products and Collections pages: focus keywords should be based on the name of the product or collection. Remember to remove special characters or variant names.

Example: For the product “VANS | AUTHENTIC | (MULTI EYELETS) | GRADIENT/CRIMSON,” you can use the focus keyword “vans authentic multi eyelets.”

• For Blog pages, the focus keyword should be the shortest phrase that covers the main topic of the blog.

Example: For a blog titled “How to wash running shoes for beginners,” you can use the focus keyword “wash running shoes” or “wash running shoes for beginners.”

Need some suggestions? After typing in the Title, for other content fields, you can click the ‘AI Generate’ button and you will enjoy customized content written by our expert. Not only Description, you can get AI suggestions for Meta title and Meta description. 

Save your corrections and the content score will be automatically re-scanned. 

After optimized by Tapita Content Optimization

Continue fixing other pages but how to save your time finding them? Let’s get to the next step!

Step 2. Prioritize corrections with ‘Search and filter’, ‘Sort’: 

​From the main menu, you will see each page’s SEO score. To find specific pages to edit, just click the ‘Search and filter’ button, type in your keywords and add filters. 

Besides, the ‘Sort’ button gives you 2 criteria to help prioritize your correction: Updated Time or Score. Then, you can continue fixing other pages. 

Please note that if you can't fix the errors by yourself, you can always click "Get help with your errors" which will prompt a chat, and our team will jump in to help.

Enjoy your higher ranking SEO content score with the ‘Content Strategy’ feature in Tapita SEO & Speed Optimizer!

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