After our SEO Audit feature gives you an overview of what errors your store is facing, you may want to optimize specific content to fit your business goals. That’s why we are introducing our new feature - Content Optimization - where all pages are reported in detail and put in functional types: Products, Collections, Blog Posts, and Landing Pages. This helps you prioritize corrections based on the page’s role in the user journey or business goals.

A. Bulk AI Metadata Generation

This feature allows you to generate metadata for multiple pages at once. 

Start from the Content optimization menu and select the pages you want to update.

Choose Bulk AI generate content to open a popup where you can pick the metadata you want the AI to create. You can select one or multiple options, including: Meta title, Meta description, Description

Click Bulk AI generate to let the system create optimized metadata for all selected pages. 

A preview popup will appear so you can review every generated field before saving.

Check the results, then click Save all to apply the updates to all pages in one go.

Back to the main feature menu, you can see the pages now have 100 - maximum SEO score. 

B. Manual Content Optimization

To optimize content for a certain page, click the ‘Edit’ button. 

To increase your content score, prioritize fixing 2 types of errors below: 

• Critical: most severe errors that significantly affect your SEO. These errors should be fixed immediately.

• Need improvement: less severe errors that also affect your SEO. These errors should also be fixed after all Critical errors are fixed. 

Make sure you fill content in all fields: Description, Meta title, Meta description, URL, Image alt texts, and Metafields. 

Here is our guide for choosing focus keywords:

• For Products and Collections pages: focus keywords should be based on the name of the product or collection. Remember to remove special characters or variant names.

Example: For the product “VANS | AUTHENTIC | (MULTI EYELETS) | GRADIENT/CRIMSON,” you can use the focus keyword “vans authentic multi eyelets.”

• For Blog pages, the focus keyword should be the shortest phrase that covers the main topic of the blog.

Example: For a blog titled “How to wash running shoes for beginners,” you can use the focus keyword “wash running shoes” or “wash running shoes for beginners.”

Need some suggestions? After typing in the Title, for other content fields, you can click the ‘AI Generate’ button and you will enjoy customized content written by our expert. Not only Description, you can get AI suggestions for Meta title and Meta description. 

Save your corrections and the content score will be automatically re-scanned. 

C. Prioritize corrections with ‘Search and filter’, ‘Sort’: 

From the main menu, you will see each page’s SEO score. To find specific pages to edit, just click the ‘Search and filter’ button, type in your keywords and add filters. 

Besides, the ‘Sort’ button gives you 2 criteria to help prioritize your correction: Updated Time or Score. Then, you can continue fixing other pages. 

Sorted by Updated time

Sorted by Score 

Please note that if you can't fix the errors by yourself, you can always click "Get help with your errors" which will prompt a chat, and our team will jump in to help.

Enjoy your higher ranking SEO content score with the ‘Content Strategy’ feature in Tapita SEO & Speed Optimizer! If you have any questions, please contact us via support@tapita.io