Product Schema Guide in Tapita SEO & Speed

Product Schema Guide in Tapita SEO & Speed

When you add Product structured data, Google search results (including Google Images and Google Lens) can show product information in richer ways. Users can see price, availability, review ratings, shipping information, and more right in search results. Adding this markup can improve search performance by ensuring the information is accurately indexed and can lead to rich results. Learn how to configure this schema in Tapita SEO & Speed.  

Accessing the schema

To access this feature, click SEO Booster on the app's left tab menu. Click Structured data/Google schemas/rich snippets/JSON-LD

Tapita SEO & Speed - Add Product Schema Markup

Click 'Go to config' on the Product block. 

Tapita SEO & Speed - Add Product Schema Markup

Notes
Only after you filled in all required fields in the schema, you can toggle it ON. 

Fields Configuration

1. Shipping Fee

Enter the shipping cost for your product as a number.
The currency is automatically set based on your store’s default currency.

Example: 5 (for $5 shipping)

IdeaTips:
  1. Use a numeric value only (no symbols).
  2. Enter 0 if you offer free shipping.
  3. If your store has multiple rates (e.g., standard and express), use the average or most common fee.

2. Shipping Country

  1. Select the country or countries where you ship your product.
  2. You can either type to search for a country or scroll to find it in the list. 
  3. If your product is available worldwide, check the “Global Shipping” option.

Example: United States, Canada, Australia.

IdeaTips:
  1. Be accurate — list only countries you actually ship to.
  2. If you use global fulfillment, selecting “Global Shipping” is simpler and more consistent.

3. Handling Time

Set the time it takes to prepare and pack the order before it ships.
You can either enter a number or use the slider to set your minimum and maximum handling time in days.

Example: Min: 1 day, Max: 3 days.

IdeaTips:
  1. Include all internal processing time (e.g., packing, labeling, warehouse prep).
  2. If your products are made-to-order, add a few extra days to cover production time.
  3. Keeping this accurate helps search engines show realistic delivery estimates.

4. Transit Time

Specify how long it usually takes for the shipment to reach the customer after dispatch.
You can enter a number or slide to adjust the range for minimum and maximum delivery days.

Example: Min: 3 days, Max: 7 days.

Idea
Tips:
  1. Use average shipping durations from your carriers or fulfillment provider.
  2. Be realistic — longer delivery times are better than underestimating and disappointing customers.
  3. If you ship globally, keep in mind that international transit times may vary significantly.
Product Schema Guide in Tapita SEO & Speed

5. Product Return Policy

Define your store’s return policy using the dropdown options below. This information helps search engines and customers understand how returns are handled for your products.

Product Schema Guide in Tapita SEO & Speed

Option 1: No Return

Select “No Return” if you do not accept product returns.
After choosing this option, fill in the Applicable Country for Return — select only one country from the list.

Example: United States

Product Schema Guide in Tapita SEO & Speed
IdeaTip: Choose “No Return” only if your policy clearly states that all sales are final.

Option 2: Unlimited

Select “Unlimited” if customers can return products anytime without a fixed time limit.
You’ll need to fill in the following fields:

  1. Applicable Country for Return: Choose only one country where this policy applies.
  2. Return Method: Select one or more ways customers can return items:
    1. Return in store
    2. Return by mail
    3. Return at kiosk
  3. Return Fees: Choose who pays for return shipping:
    1. Free return – you cover the return cost
    2. Customer responsibility – the customer pays for shipping
    3. Return shipping fees – you charge a specific fee for returns
  4. Refund Type: Choose how refunds are processed:
    1. Full refund – full amount returned to the customer
    2. Store credit refund – credited to customer’s account
    3. Exchange refund – exchanged for another product
  5. Example setup:
    1. Applicable country: United States
    2. Return method: Return by mail 
    3. Return fees: Free return 
    4. Refund type: Full refund

Product Schema Guide in Tapita SEO & Speed
IdeaTip: Make sure your return policy in the schema matches what’s written on your website.

Option 3: Limited Period

Select “Limited Period” if returns are accepted only within a specific time frame.
You’ll need to complete all fields from the Unlimited option plus:

  1. Return Period (days): Enter the number of days customers have to return an item.

                  Example: 30 (for a 30-day return window)

  1. Example setup:
    1. Return period: 30 days
    2. Applicable country: United States
    3. Return method: Return in store
    4. Return fees: Customer responsibility
    5. Refund type: Store credit refund

Product Schema Guide in Tapita SEO & Speed
IdeaTip: Use the same return window mentioned in your online store’s return policy page.

6. Product Review App

Choose the app you use to collect and display product reviews.
You can either select “None” or choose one review app from the list: Judge.me, Loox, Trustoo, Klaviyo, or other available review integrations.

IdeaTips:
  1. Select “None” if you don’t currently display reviews.
  2. If your store uses multiple review apps, choose the primary one integrated into your product pages.
  3. Ensure your chosen app is active and properly synced so reviews appear correctly in structured data.
Product Schema Guide in Tapita SEO & Speed

Now you know how to configure Product schema with Tapita SEO & Speed to improve search performance. If you have any questions, please contact our team via support@tapita.io 
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