What is AI Visibility?

When someone asks ChatGPT, Claude, Gemini, or Perplexity to recommend a product or service, does your brand come up? And if it does, how early — and how often?

AI Visibility answers those questions. It tracks how frequently your brand is mentioned across AI search tools, where it ranks compared to competitors, and whether your links are being cited as sources in AI-generated answers.

Think of it as your brand's share of voice — but for the AI era.

Tapita SEO & Speed build this feature so that merchants can better track AI mentions along with SEO.

This feature is only available on Paid Plans.

I. Create Your First Tracking Report

Step 1 — Add your brand names

Type in the name (or names) you want to track, then click Add after each one. You can track multiple brand names at once.

Step 2 — Add your competitors

Enter each competitor's brand name and their website URL. This lets the system benchmark your AI presence against theirs side by side.

When you're ready, click Start tracking with AI.

The initial report costs 20-22 AI credits.

II. Reading Your Report

1. KPI Cards (Main Metrics)

At the top of your report, you'll see four key numbers at a glance:

Metric	What it means
Total AI Mentions	How many times your brand was mentioned across all AI platforms
Total AI Responses	Total number of AI answers collected during the scan
Average Position	Your brand's average ranking when it does appear
Brand Presence	The percentage of AI responses that include your brand

How our AI calculate these metrics:

1. AI Response is the answer returned by an AI platform for a given query. Each query is sent to all four platforms — ChatGPT, Perplexity, Claude, and Gemini — so one query always produces four AI Responses. Total AI Responses is simply that count multiplied out: 10 queries = 40 responses.
2. AI Mentions is whether your brand or store name appeared in a response. If it did, that response counts as 1 mention. If it didn't, it's 0. Total AI Mentions is the sum of all those 1s across every response collected.
3. Average Position is the average rank your brand holds across all responses where it was mentioned. Responses that didn't mention your brand at all are excluded from this calculation — it only reflects how you rank when you do show up.
4. Brand Presence is the percentage of all responses that mentioned your brand. The formula: divide Total AI Mentions by Total AI Responses, then multiply by 100. A Brand Presence of 60% means your brand appeared in 6 out of every 10 AI responses collected.
   

2. Mention Frequency Over Time

A line chart showing how your mention count changes day by day. Use this to spot trends — whether a content push lifted your visibility, or whether a competitor is pulling ahead.

3. AI Platform Breakdown

See how you perform on each of the four AI platforms individually:

• ChatGPT (OpenAI)

• Claude (Anthropic)

• Gemini (Google)

• Perplexity (Perplexity AI)

Each platform shows its own mention count and average position, so you can tell at a glance which AI tools are recommending you — and which ones aren't yet.

III. Queries, Responses & Competitors

1. Tracked Queries

When you first set up tracking, the system reads your website and automatically generates 20 realistic questions your potential customers might ask — things like "What's the best [product type] for [use case]?"

Each query is classified by search intent:

• Informational — seeking knowledge or context

• Navigational — looking for a specific brand or site

• Commercial — comparing options before deciding

• Transactional — ready to buy or take action

→ Managing your queries:

Here you can: 

1. Add query: Click the “Add query” button to add your custom question. The query will be fetched with data and classified into a specific search intent. This action doesn’t cost you any Credit.
e.g. What are the top quiet luxury brands in 2026? 

2. Refresh queries: Fetch latest AI data. This action costs 1 Credit at a time.

3. Edit queries: Click the Pen button on any query and edit the content. New data will be fetched with the newly changed query. This action doesn’t cost you any Credit.

Tip: Custom queries are a great way to test specific searches your customers are actually typing. The more targeted your queries, the more useful your data.

2. AI Responses

Once queries are sent, the system collects the actual answers from all four AI platforms and surfaces them here.

For each query, you can see:

1. Which platform was asked
   
2. Whether your brand was mentioned — and at what position (e.g., Pos: 1)
   
1. e.g. The image below shows the Brand position is in Top 2 (in green). Top 1 mention is a competitor - Cosmopolitan, top 3 are another competitor - InStyle.
   
3. The Not Mentioned label if your brand didn't appear at all

Click View Detail on any row to read the full AI response word for word.

This is where you find your gaps. If a query consistently returns "Not Mentioned" across platforms, that's a signal your content may not be addressing that topic clearly enough.

3. Competitors

A side-by-side comparison of how often your brand is recommended versus each competitor you added in setup.

You can add more competitors at any time — click Add Competitor, enter their brand name and website URL, and the system pulls them into the comparison.

Use this view to find your competitive blind spots — searches where a competitor consistently outranks you — and to double down on topics where you're already winning.

IV. Keeping Your Data Updated

1. Manual Refresh

Click Run AI visibility Tracking to pull the latest data on demand. The number of credit costs equals the number of queries on your report. 

e.g. If I have 21 queries now on my report, it costs 21 credits per refresh.

2. Automatic Daily Tracking

Click on Enable auto daily tracking to have the system refresh your data every day without any manual action needed. The number of credit costs equals the number of queries on your report. 

e.g. If I have 21 queries now on my report, it costs 21 credits per day.

This is recommended if you're actively monitoring a campaign, tracking a competitor's movements, or preparing for a product launch.

Quick Reference: Credit Costs

Now you know how to create and use the AI Visibility report to have direct insights about your brand mentioned by AI and compared to competitors. If you have any questions, please contact us via support@tapita.io and we will jump in to assist.