How to create a Google Analytics 4 account to link to your Shopify store

How to create a Google Analytics 4 account to link to your Shopify store


Connecting Google Analytics 4 for your Shopify store gives you a clearer view of how visitors use your store. It helps you track traffic sources, understand customer actions such as product views and purchases, and identify areas where your site experience can be improved. This data supports better decision-making for marketing, product performance, and store optimization.

This guide walks you through the required steps. All 2 steps include straightforward instructions so you can set up quickly even if you haven’t worked with Google Analytics before. 


If your Google Analytics 4 account already has properties, you can jump straight to Option 2. 


If you have no Google Analytics 4 (GA4) account or your GA4 account has no property, please go to https://analytics.google.com/analytics 


Click ‘Start measuring’


How to create a Google Analytics 4 account to link to your Shopify store


Fill in the account name and click ‘Next’


How to create a Google Analytics 4 account to link to your Shopify store

How to create a Google Analytics 4 account to link to your Shopify store


Fill in the property name (Required field).

How to create a Google Analytics 4 account to link to your Shopify store


Choose your business goals, then click ‘Create’.



How to create a Google Analytics 4 account to link to your Shopify store


Under Choose a platform, click ‘Web’

How to create a Google Analytics 4 account to link to your Shopify store


Enter your Shopify store URL and Stream name. One website URL counts as one data stream. 


How to create a Google Analytics 4 account to link to your Shopify store


After that, click ‘Next’


How to create a Google Analytics 4 account to link to your Shopify store


Option 2: Connect existing Google Analytics 4 to Shopify  


Open Shopify App Store, then search for Google & YouTube, click ‘Install’.

Follow the app’s instructions to complete the initial setup.


How to create a Google Analytics 4 account to link to your Shopify store


On the app’s main menu, click ‘Connect Google account’


How to create a Google Analytics 4 account to link to your Shopify store


After connecting your Google account, locate to the right panel.

Click the > icon. 


How to create a Google Analytics 4 account to link to your Shopify store


Under ‘Looking only to set up Google Analytics 4 for your store?’, click ‘Get started’.





How to create a Google Analytics 4 account to link to your Shopify store


If your account already has a GA4 property, choose one among the list of properties. 


How to create a Google Analytics 4 account to link to your Shopify store


Click ‘Complete setup’ and you have successfully connected your Google Analytics account to your Shopify store. 

How to create a Google Analytics 4 account to link to your Shopify store


Now you know how to connect Google Analytics 4 Account to your Shopify store to track essential customer engagement events. If you have any questions, please contact us via support@tapita.io