How to create a Google Analytics 4 account to link to your Shopify store
Connecting Google Analytics 4 for your Shopify store gives you a clearer view of how visitors use your store. It helps you track traffic sources, understand customer actions such as product views and purchases, and identify areas where your site experience can be improved. This data supports better decision-making for marketing, product performance, and store optimization.
This guide walks you through the required steps. All 2 steps include straightforward instructions so you can set up quickly even if you haven’t worked with Google Analytics before.
If your Google Analytics 4 account already has properties, you can jump straight to Option 2.
Option 1: Create a new Google Analytics 4 Account to link to Shopify
If you have no Google Analytics 4 (GA4) account or your GA4 account has no property, please go to https://analytics.google.com/analytics
Click ‘Start measuring’
Fill in the account name and click ‘Next’
Fill in the property name (Required field).
Choose your business goals, then click ‘Create’.
Under Choose a platform, click ‘Web’
Enter your Shopify store URL and Stream name. One website URL counts as one data stream.
After that, click ‘Next’
Option 2: Connect existing Google Analytics 4 to Shopify
Open Shopify App Store, then search for Google & YouTube, click ‘Install’.
Follow the app’s instructions to complete the initial setup.
On the app’s main menu, click ‘Connect Google account’
After connecting your Google account, locate to the right panel.
Click the > icon.
Under ‘Looking only to set up Google Analytics 4 for your store?’, click ‘Get started’.
If your account already has a GA4 property, choose one among the list of properties.
Click ‘Complete setup’ and you have successfully connected your Google Analytics account to your Shopify store.
Now you know how to connect Google Analytics 4 Account to your Shopify store to track essential customer engagement events. If you have any questions, please contact us via support@tapita.io
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