Getting Started with Tapita SEO & Speed Optimizer

Getting Started with Tapita SEO & Speed Optimizer

As its name suggests, Tapita SEO & Speed Optimizer is a Shopify app that focuses on optimizing two things on your store: SEO and Speed. To achieve that purpose, it has a collection of SEO, speed, GEO, and AEO features that contribute to the final goal.


Our experts make the features as simple and intuitive as possible so anyone with just a little SEO knowledge can use them.

However, if you are still overwhelmed and don't know where to start, this guide is for you.

1. General app set up

To start with, you would enable our app embed on your theme. Click on the button "Enable". 




The app embed will be toggle ON automatically. Then click "Save" to finish. 

1. General app set up

Next, scroll down to our Onboarding instructions. You should follow this checklist to achieve the best SEO outcome. 
  1. Enable Tapita app embed: For SEO fixes and Speed booster to take effect on your store.
  2. Enable traffic by channel: Track your channels performance for optimization opportunity - AI Overview, ChatGPT, Gemini, Google organic, Google Ads, etc.
  3. Run your first SEO audit: Identify and fix technical and on-page SEO issues that may affect your search rankings.
  4. Connect Google Search Console: Connect to Google Search Console to index your site pages and track organic keywords, top queries, and traffic in real-time.
  5. Turn on Speed booster: Enable Instant Page preloading to speed up your page transition times for customers.
  6. Enable AI Visibility tracking: Track your keywords and product search visibility using our AI Visibility scanner.


After you complete the Get Started checklist, you can follow the Weekly checklist to keep optimizing your store SEO with ease. The checklist will be automatically updated every Monday.


AI SEO Agent

Meet our AI SEO Agent – A supportive friend guides you through every feature and helps you fix SEO issues faster with clear, actionable recommendations.



4 Quick-action buttons

  1. Fix SEO
    1. Instantly review detected SEO errors, understand their impact, and fix them. Rescan to see updated results.
  2. Use my features
    1. Get a guided walkthrough of all features in A–Z order: SEO Audit → Speed booster → SEO booster → Content Optimization → LLMs.txt → Google Search Console, with a help guide included for each one.
  3. Learn more about SEO errors
    1. Explore FAQs for the top 5 SEO errors so you know what’s hurting your rankings and why it matters.
  4. Contact with a human agent now
    1. Chat directly with a human agent for fast, personalized support.

Smart guidance

The AI SEO Agent explains each error in simple terms, recommends the right features for your situation, and helps you choose between quick fixes or deeper optimizations.



Our AI SEO Agent takes you immediately to the feature screen for fixing errors.

One-click optimization

Use one-click optimization for Speed booster and SEO booster to automatically enable all available improvements for faster pages and stronger SEO.

Tapita One-click optimize Speed Tapita One-click optimize SEO

2. Understand the app structure

The second is the structure of the app. This is reflected on the left menu.


  1. Dashboard: Your weekly actions checklist, traffic reported by channels, speed optimization summary and so on. 
  2. SEO Audit: Scan and identify SEO issues in your store.
  3. SEO Booster: Enhance SEO with structured data, meta optimization, alt tags, file names, broken link fixes, keyword research, backlinks. One-click optimization is available in all plans. 
  4. Content Optimization: Mark each page's SEO score and optimize specific content such as title, description, alt texts, and meta data.
  5. Speed Booster: Optimize store speed with instant page speed, image optimization, and real-user performance reports. One-click optimization is available in all plans. 
  6. Google Search Console: Connect and manage sitemaps, indexing, and search performance.
  7. AI Visibility: Tracks how frequently your brand is mentioned across AI search tools, where it ranks compared to competitors, and whether your links are being cited as sources in AI-generated answers.
  8. LLMs.txt: Automatically create LLMs.txt files for your store, making your content easier to find by AI search engines.
  9. Pricing: View app subscription plans.
  10. Settings: Manage subscription email and store credentials.

Dashboard

After you completed the Get Started checklist, you will see the Weekly checklist from then on.

Weekly checklist

  1. Permanent actions recommended:
    1. Review weekly traffic by chanel: See the chart right under this checklist -> identify high-performing acquisition sources.

    1. Check top queries: See the summary in the table below. Check top search queries and AI queries to optimize your content strategy. View more details in Google Search Console and AI Visibility. 


  1. Customized actions: Based on what actions your store needs to improve SEO, e.g. Resolve remaining site SEO issues, Optimize 3 more product images 
Info
To complete weekly permanent tasks, click on "Marked as read" button.



Speed booster summary
Turn on 2 quick settings for faster site: Instant page and Preload CSS. Details are under 6. Speed Booster.



Idea
After you've fully understood the app structure, let's continue to use the app's incredible features!

We assume that you are on our advanced plan for this guide.


3. SEO Audit



When you encounter SEO issues on your site, pinpointing the root cause can be challenging. With our SEO Audit, you can quickly scan your site, identify technical and on-page SEO errors, and take actionable steps to fix them.

4. SEO Booster

The features below are designed to make your website more SEO-friendly and appealing to search engines, helping to enhance your SEO performance and ultimately drive more traffic and sales.


SEO Booster

"One-click to optimize" button helps you save great time. It automatically enables all available features on your plans. 
Idea
We highly recommend you click on this button once you finish configuring the following features. 

Structured data/ Google schemas/ rich snippets/ JSON - LD



Implementing structured data on your website can enhance the appearance of your search results, making them more visually appealing and informative for users. These enhanced search results, known as rich results, can capture users' attention and encourage greater interaction with your website.


Alert
Note: Enabling Tapita schema will auto-disable other apps’ schemas, except for Recipe schema and Video schema




Meta title/description optimization


Optimizing your meta title and meta description helps search engines better understand your web pages while also making them more attractive and engaging to users in search results.



Product image alt optimization

Product image alt optimization

Optimize your product image alt texts, either in bulk or automatically, to help search engines better understand your content and improve the visibility of your images in Google Images search results.




Product image file name optimization

Product image file name optimization

Optimize your product image file names in bulk or automatically to enhance search engines' understanding of your content and improve the chances of your images ranking in Google Images search results.


5,6,7,8 seo booster


This feature offers you 2 options: automatic and manual.


1, If you choose 'automatic', fill in a URL that you want to redirect all 404 pages to. The app automatically redirects all broken (404) links to the page of your choice to avoid interrupting user experience and create a better signal to search engines.

2, For manual option, you can customize the target link for each broken link. 

Enabling this feature to eliminate broken links on your site is recommended.



Notes
Please note that Auto-redirect is off by default to avoid issues with Shopify Markets. If you don’t use Shopify Markets, you can turn it on for broken links.




Keyword research

This feature is used to generate keyword ideas for your content marketing and competitor research.


You can generate keywords based on one of these two sources:

  • Start with topics

  • Start with a website



Noindex

Noindex can help you block Google and other search engines from indexing a page so it won’t appear in Search results. 


Alert
Please note that the Noindex pages will not be reverted to index when you install Tapita




This feature give you a report of all back links pointing to your site. Manage all back links and sources to keep your Domain Authority (DA) in control. 


5. Content Optimization

After our SEO Audit feature gives you an overview of what errors your store is facing, you may want to optimize specific content to fit your business goals. That’s why we are introducing our new feature - Content Optimization - where all pages are reported in detail and put in functional types: Products, Collections, Blog Posts, and Landing Pages.

This helps you prioritize corrections based on the page’s role in the user journey or business goals. From the main menu, you will see each page’s SEO score. 
 5. Content Optimization

6. Speed Booster

6. Speed Booster

This feature offer One-click optimization. "One-click to optimize" button helps you save great time. It automatically enables all available features on your plans. 
Idea
We highly recommend you click on this button right on start. 

Instant page speed

For our Instant page speed, this feature will preload links immediately when customers hover over the links so that it will feel fast instantly to the customer.
Instant page speed

It is always recommended to enable a better user experience.

Images are often the most significant contributor to page size, making pages slow and expensive to load. Therefore, optimizing the size of your images to make your pages load faster is essential.


Image optimization


Preload Key Theme Assets

Enable this to improve load speed and performance by automatically preloading essential JS, CSS, and font files from your theme.
Preload Key Theme Assets

Real User Monitoring Report

This report displays real-world user experience for website performance. Using this report, you can monitor your daily performance and act accordingly.




7. Google Search Console

7. Google Search Console

Google Search Console is a tool by Google that provides valuable search data, such as how many people find you on Google and click on your website or how many pages Google has indexed on your site.


You can log into your Google Search Console inside Tapita and do specific actions such as submitting/removing sitemaps, and monitoring your search performance.
Info>> Click here to explore the full details and gain deeper insights to keep your website more fluent to users.

8. LLMs.txt

LLMs.txt is a newly proposed format designed to help AI systems better interpret your website. It provides concise background details, instructions, and links to in-depth pages on your site. Structured in a specific way, this file can be easily accessed and understood by standard programmatic tools.

8. LLMs.txt

9. Pricing

On this page, you will see the price plan included: 



You can click the button "See full comparison" to view details



Info>> Unlock more powerful features and take your website to the next level by clicking here

10. Setting

  1. To receive important updates and notifications from Tapita, please fill in your email. And tick the box “Subscribe to receive weekly report”.
  2. Remember to provide your store password to avoid the problem that some features in our app cannot run on pages with your password.

10. Setting

  1. Custom AI instructions: You can custom how Tapita AI will generate content for your meta data and page content for 4 separate page types.
  2. OpenAI key: For optional choice, this key will be used for AI features in our app. If you want to extend to a limit of 100 times/month, you can upgrade your account to Yearly plan or fill in your OpenAI key.

Now you know the app structure and which features solve your SEO problems in Tapita SEO & Speed Optimizer. If you have any questions, please contact us via support@tapita.io