How Often Should I Conduct an SEO Audit?

How Often Should I Conduct an SEO Audit?

Maintaining a healthy, high-ranking website requires regular SEO check-ins. But how often should you audit your site? The answer depends on the audit type, your site's size, update frequency, and competitive landscape.

Best SEO Audit Frequency by Type

Audit Type	Recommended Frequency	Purpose
Technical SEO	Monthly or every 1–3 months	Checks crawlability, speed, indexability, and Core Web Vitals
On-Page SEO	Weekly or monthly	Reviews meta tags, titles, headers, image alt text, and internal linking
Off-Page / Backlink	Monthly or every 2 months	Monitors backlink quality, toxic links, anchor text, and brand mentions

General Audit Guidelines

Weekly and Monthly audits work well for most active businesses, especially where consistent content updates or SEO competition are present. With Tapita SEO & Speed Optimizer, you will get an overall SEO score of your website after running our ‘SEO Audit’ feature. All errors in your store will be presented logically and you will be guided to fix these with our in-app AI expert.

SEO Audit in Tapita SEO & Speed

Smaller or stable sites (e.g., brochure sites, low-change informational sites) may be fine with quarterly audits, as long as performance remains steady.

Twice a year at minimum: Tapita recommends you to conduct full SEO audits at least biannually. In fast-moving, competitive industries, monthly (or even weekly) reviews may be ideal.

In short, Tapita suggests most sites should aim for a full SEO audit every 3 to 6 months, with monthly checks if your site updates a lot or operates in a competitive niche, and always run an audit if rankings or traffic suddenly drop.

Tapita SEO & Speed Optimizer makes this easier by running thorough SEO on-page audits, spotting issues like broken links, missing meta data. Our app also offers merchants with other effective solutions: SEO Booster, Speed Booster, Content Optimization, Google Search Console, LLMs.txt. Our AI-powered expert and Support team will actively give recommendations so you can act on immediately, keeping your site in good performance without added effort.

​

Boost your store SEO & site speed with Tapita SEO & Speed Optimizer for better conversion and sales today!

• Related Articles

• SEO Audit Guideline in Tapita SEO & Speed

  SEO Audit Guideline in Tapita SEO & Speed Tapita SEO Audit allows Shopify merchants to run an SEO audit to determine your site's technical and on-page SEO problems. Find out what is preventing your website from ranking higher. First, you should ...

• How do I select which pages to include in the General SEO Audit?

  Our General SEO Audit system will automatically pick the pages to include in the audit. However, you can handpick the pages yourself if there are critical pages you want to prioritize. In the "SEO Audit" tab, please scroll down slightly to find the ...

• Will my page rank increase if I solve all issues in my on-page SEO audit?

  Your page SEO performance will definitely be improved after you solve all issues in the on-page SEO audit. However, this does not guarantee that your page rank will immediately increase. Whether your page will rank higher on search results depends on ...

• Why does my traffic not increase after fixing the issues found in the SEO audit?

  In Tapita General SEO Audit feature, you might notice a number that says "Estimated monthly traffic increase after solving found issues". That is a very rough estimate of your traffic increase potential, based on various factors: Your store SEO score ...

• Getting Started with Tapita SEO & Speed Optimizer

  As its name suggests, Tapita SEO & Speed Optimizer is a Shopify app that focuses on optimizing two things on your store: SEO and Speed. To achieve that purpose, it has a collection of SEO and speed features that contribute to the final goal. Our ...